The power of social media

Nowadays everyone searches online for houses, apartments or grounds. Social media and online marketing are valuable tools for real estate agents and project developers, but are often underused.

We, at Kasper & Kent, believe in the power of social media and we use it resolutely in the sale of our properties. We go a step further than the local estate agents, who use the usual real estate portals. We create digital campaigns on Facebook, Google, Instagram, etc.

DIGITAL SHOWCASE

Our advertising partners have a lot of data with which we can perfectly target our campaigns to the "right" buyers, in any region. For every home we sell, we first determine the target group we want to reach. Where does our ideal buyer live and work? In a radius of how many kilometers? How old is he? How many children does he have? Which brands does he like? Is he highly skilled or low skilled? With these kinds of parameters we can focus our digital campaigns razor-sharp. We call it our “digital showcase” which is much more powerful than a “physical showcase”. In each region, we can reach tens of thousands of relevant buyers with one click of the mouse.

SOCIAL MEDIA BOOST

In addition to advertising on social media, it is also important that you maintain your own social media profiles to generate a greater reach. Yet it is quite a task to combine this with your daily activities in the real estate sector. Posting, liking, sharing, reposting, tagging, coming up with the right content, etc. is quite a job.

We are happy to share some tips with you:

1. Start with a clear plan and create a content calendar

2. Create relevant and varied content such as photo, video, gif, carousel

3. Interact with your followers

4. Use the correct hashtags

5. Ask employees to share your messages

6. Participate in relevant groups and engage in discussions to expand your network

 

Want to know more? Don't hesitate to contact us!  

Mail: hello@kasperkent.be