Kasper & Kent is an estate agency and a marketing agency at the same time. We believe that just placing small ads on property sites (Immoweb, etc.) is no longer enough to sell property. Certainly not for larger property and new construction projects. That is precisely where the distinction is made today, with strong sophisticated (digital) marketing. Almost all main players have engaged a marketing partner to put their property project firmly on the map both online and offline. After all, an integrated marketing approach is becoming increasingly important since there is a strong fragmentation of property sites (proliferation and compartmentalisation) on the one hand, while on the other hand, new, inventive digital marketing techniques are emerging, which are increasingly being used more diligently by competing players.

That is exactly why we've been committed to intensive (digital) marketing on all kinds of platforms (e.g. Google, Facebook, Pinterest) for years. At first, we did this mainly for the sale of residential property, but the success of our approach means project developers have been calling on us more and more to take care of everything connected to the marketing of their projects. Project developers call on us for marketing in combination with sales and also just for property marketing or sales. Nothing is obligatory, everything is permitted. We make additions where necessary.

WHY COLLABORATE WITH KASPER & KENT FOR MARKETING

1 Affordable alternative

If we are asked for both sales and marketing, we can include a certain number of our marketing services in the commission % on the sale. This ensures that the client has lower fixed marketing costs than with a classic marketing agency (lower number of invoices on an hours calculated afterwards basis) and can therefore enjoy more marketing with fewer fixed costs (less risk).

Kasper & Kent is very strong in digital marketing, setting up online marketing mechanisms and generating online leads. We are highly skilled in Google AdWords, advertising on Facebook and social media, email marketing, content marketing, etc. But we also have the knowledge and experience to think up and shape all other offline elements of a marketing plan including brochure, poster, sales event, etc.

Typical marketing agencies usually have clients in various sectors and have no specific knowledge of immovable properties. As a result, it takes them a little more time and energy to master the exact sensitivities involved in the sale of property. By contrast, Kasper & Kent is busy with property every day, has vast experience with both the sale and marketing of it and has both feet firmly rooted in the harsh reality of the sector.

If the client chooses to outsource both the marketing and sales to Kasper & Kent, this has the added advantage that there is just a single point of contact for everything related to the sale of the project. But also for the day-to-day operation, in which there must be constant interaction between sales and marketing, this offers nothing but advantages. Seamless communication between sales and marketing is guaranteed.

Daily operations at Kasper & Kent focus on the sale of property and we know as no other that there is only one result that counts: sales. We are therefore very pragmatic in the development of various marketing tools and always ask ourselves what the contribution is to the ultimate objective: sales.